Friday, 1 May 2015

Q1. In what ways does your media product use, develop or challenge forms and conventions of real media products?

In our media project we did our best to re-create things we've seen in past film noir movies and develop them into new and different ways to benefit the watching experience. We did this a number of ways with the narrative, camera work editing and mise-en-scene as well as some other smaller details. In this evaluation we will cover how these methods of presenting different forms and conventions in the older film noir movies and then show how we re-did these methods.
We will first cover the narrative of a film. This can be done in a few ways, the most common in film noir movies is to introduce the movie through a narration over the establishing shots of a movie. This will be done to show of the location in which the film would take place while also being given some information relating to the story or the main character. We did use the the narrative approached in the same way but instead didn't use the a establishing shot of what city it was in, instead we started at the crime scene but still included the voice over explaining parts of the story which has lead up to this scene. Not only could we use this Technic to introduce our movie but we could create a lot of questions in the viewers minds which engages them in the movie are interests them in continuing to watch.
A very important part in creating a film noir movie was its camera work. In film noir movies there are a lot of low and high camera angels to present power to particular characters on screen. In our film we wanted to use similar camera angels to show power in the scenes. We also included shot reverse shot which can be scene in a lot of other movies including film noir, this shot is to show a conversation happening between two people standing next to each other. In these shots we are able to create dialogue between the two which can elaborate more on the story of the movie connecting the viewer to the movies world. 

Q3. What kind of media institution might dispute your media product and why?



Media institution

There are a variety of different kinds of media institutions, ones that publish Movies, games etc.  There are however a lot of well known and slightly less popular film institutions that come with every film, and today i want to find out if i can figure out which company would be most fitting and compatible with my film.
Image result for warner bros film noir
Image result for warner bros film noir

When trying to figure out what kind of institution would work best with my film i started with looking at the genre of film first and then finding a institution that would be best known for that kind of genre. When searching, i came across warner brothers which is know for being a very large company that back in the 1940's to 50's era were famous for making film noir movies. Back then these films were cheep and easy to make due to the lack of need for expensive technology and casting. they mainly focused on what kind of atmosphere they could create with the lighting, creating scenes with high and low key lighting to pick out certain things in the shot to direcct the viewer and also hide away some of the set so that they didn't need to spend alot of money on bigger sets. There most well known film noir movies were "The Maltese Falcon" and "The Big Sleep", both well known by it's film noir genre.


This kind of production is simular to what i experienced when creating our film noir movies, even though our's was more modernised in terms of visual quality they are both simular in creation. This kind of studio however because of its boost in popularity over the years has gone on to make more expensive looking and sounding films, costing them way more then their older film noirs ever did. So realistically  our film wouldn't fit into there group of films that they create today but would rather fit back into the 40's era. Our film would be more suitable with people fans of old film noir, which warner brothers (Now making more money of other genre's) wouldn't be interested in making even though there is an audience for it, it's just smaller then their average audience.

Smaller companies on the other had would be more interested in staring something for the fans and less for the money. These kinds of companies start of quite small and build there way up so in this part of their lifespan it would be good for them to experiment and find out what suits them the most, what genres and budgets can they can handle and what kind of actors they could work with. Our style of film would be a good place to start, because it isn't around as much as it used to be starting up an older genre would heavily boosted past fans to get excited and push up the popularity of the gerne and hopefully get more people involved  so giving our film to a lesser more unknown team, however not making sales straight away, could revive past fans to enjoy the films once more and spread the work of this genre coming back.

Q4. Who would be the audience for your media product? + Q5. How did you attract/address your audience?

Audiences can be different between certain content. There are some that can range up to near most anybody and some that seemed to be more targeted to certain individuals. for example, romantic comedy can be liked by anyone, but these kinds of films are mostly 9 out of 10 aimed at a female audience. Why is this? well it is done by the creaters of the movie because they know that they can get that kind of audience if they create a romantic comedy, so some film institutions create those films because they have an easy audience to target and can keep making those films and bring in the same about of people  In short they do it because they know they can make money from targeting that audience. 

With film noir there is a specific audience that the film companies can target. With film noir it's mostly males. This is distinguished by the entire planning, making and history of a film noir, an example of this would be introducing an attractive femme fatal into the film that would generally play an undercover role and fall in love with the star actor or seduce them purposes of her own in the film. This introduces a slightly sexist element to a film noir because if it were for a woman then the main character would be female ad she would be seduced by a man so that it would add an element of fantasy for the viewer. Having this genre targeted mostly at a male audience creates a stander for that company when creating this certain genre. Film noir can appeal to anyone but because the common audience is male they would want to include things that usually revolve around what the common male man would like, for example drinking, smoking action. Things like this are included to bring in a male audience and make the film more appealing to them. With our film we wanted to connect with the same kind of audience but who were used to the film noir genre. This kind of audience will be expecting certain films from the movie, common scenes or characters from past film noir movies that they can relate to other films that they have seen thus letting them know and enjoy the film more than other kinds of genre. So by creating characters that have been scene in past film noirs the viewer can understand what roles that can play in the film.

The only problem with targeting a certain audience like this is that it isn't well known how big the audience is because of how specific the group has to be in order to enjoy it, with actions films it opens up the a larger audience that can come from different backgrounds and still enjoy it, with our wanted audience they have to know what film noir is and be know what to expect because of how we've made the film. To stretch our audiences we've tried making the film look more modernised instead of set back in the 1940's like past film noirs. This way we can open it up to an audience that are interested in the older films but with a modern feel. This way we can expect a larger audience to attend watching this film and get more people from other areas interested. 

Q6. What have you learnt about technologies from the process of constructing this product?




Q7. Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?

Over the experience of creating a small film I've learnt a lot in terms of production film and even planning. this whole project has been a good learning experience from the start and as helped me improve my skills with all of the main aspects of making a film.

for planning, this is where i was the most unsure of what to do. i knew that things such as scripts and storyboards had to be created in order for everyone involved to know what to say and do but the research part was very new to me. i particularly enjoyed the part where we had to analyse other media products such as films to get an idea of how films were made and how editing was done etc. But, looking at other media really inspired me to want to create. The main thing i struggled with was writing them down in a way which was readable, it was a little too easy to over complicate something in ways which became hard to understand witch was a bad way to start my research, but after time i managed to simplify my work in the best way possible. Another thing that i struggled on in the planning area was research on specific parts of the film like characters, places, costumes, props and other things. This may have been because i was unfamiliar to the film noir genre so everything felt brand new and not something i could write of the top of my head so a lot of time was spent making sure my research was corrupt and could helpful towards my final product. The part i enjoyed the most was creating a scripted and a storyboard, even though the one i wrote was not the final one we made i still had a interesting experience writing on. I learnt a lot about how scripts and storyboard were written and drawn in a professional way, especially in the script part. creating the setting in the script and drawing the storyboard alongside was a new thing that I've done when creating a project like this, it was a good way to have everything that ended to be done written down so people would know what they are doing but for seeing improvements that could be made before they were filmed. deciding on the final idea for the film was easier than anticipated, we went with the one that was way more practical to film rather than the version that required more props locations etc. with that however i learnt how a film could be changed in a way to fit a budget or a set back which couldn't be over come. It's very easy to have a perfect vision on a project that you want but actually getting there can be difficult especially through not having the right thins to fit the job, so creating something more simple is definitely better of when starting out. hopefully in the future i can manufacture something that requires something that has a lot to it. Also while planning it was very important to keep the viewer in mind, forcing your content around a particular group of people is something i have done before when creating content but however this time it was for a very different set of people so this was again quite new to me. Being able to create something and people who are into the genre enjoy it is a great feet, it was well worth the research that came with it. We looked at what common things were put into film noir and brought it into our own with a slight modern twist. we ant over the stereotypical things that made film noir famous to begin with and included them into our final piece, things like the femme fatal, the suits that the detectives wear ever right down to the attitude of all the actors. another thing as well were the actors themselves, picking the right people to play the write parts was especially important in the planning stage due to wanting to make the characters believable in every way possible. The actors we chose we knew well as friends so working with them was very comfortable for people because working with complete strangers would have made things harder then it needed to be and could of taken longer as well.

After the planning stage we of course moved onto recording and editing parts which i had a lot of experience in doing as of working on things similar to this before. recording was quite easy, we had a lot of help with camera and audio to make sure everything was done in the best way it could be, we even created a homemade boom mic stand that could be held under or over near a character to hear them better. our location was also well picked as it didn't have a lot of traffic with people disturbing the area allowing for us to have the whole day to record without stopping for anyone. we were also lucky in terms of the weather which allowed us to complete our recordings in only a few days. We didn't have many problems when recording our project, in fact there was only just one shot we had to re-record and that was it. After all of our recording was done we went onto the post-production stage which was the editing of all the videos, adding things like backing tracks, effects etc. This was the place i was mostly familiar with, editing videos and audio is stuff I've done before even starting media so this is where i did my best. Even though I'm used to editing though, i was completely new to the program we used which was called "Adobe Premiere Pro." This, even though being completely knew to me, was in fact not hard to learn. It was quite similar to the other program that I've used before so there weren't that much that i had to learn other that a few things when waiting to add or remove audio. We first started the editing with syncing all the audio we collected, because of not being able to connect the mic straight to the camera we had to sync the audio manually through the editing software. This was done by syncing up the camera and the voice recorder when shooting, we had someone stand in front of the camera while it and the voice recorder was capturing and had them clap. This is similar to what a clapperboard does which is give the camera a visual and sound that can be synced up together in editing to match when the recorder and video started recording. we could have just not used the recorder to record the audio for our film but we wanted the audio to be the best it could be because bad audio is one of the main things that puts people of watching a clip. After the audio was synced for all the clips and in their respective places in the film we started altering the look of the film. we improved the lighting in some shots by highlighting and darkening some areas to make parts stand out form one another, we also added the black and white filter over all the shots in the film to give it the classic look that the older film noir movies had. Another thing we did while editing is add music into the background. this was done to make the scenes where it was just silent less boring as there were a few moments where they were quite dull without sound.


In Conclusion i have learnt a lot in the process of film making and wish to try and make something longer, however this time improving in my research and over all shooting of the shots in the film. 

Q2. How does your media product represent particular social groups?

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Monday, 9 February 2015

Coursework feedback

Main Task- 54

Warner Brothers titles are used effectively to indicate industry links which are explained in the blog.  Their own production logo is created using Flash animation and the style of film noir is utilised showing a knowledge of conventions and colour in titling using Pick monkey to create film noir titles. The title Ruby Red evokes film noir titles. A voiceover is effective and overlays a range of shots showing the detective and the victim, which includes over the shoulder and low angle.  Mise-en-scene is effective in the use of costume and props such as the ring which is identified as a key piece of evidence or the enigma.  The genre and narrative are clear from the start showing an awareness of codes and conventions an excellent understanding of the task. The script is thorough and well drafted and the storyboard allows excellent continuity between shots building the narrative quickly and effectively.  Audio is edited with visuals effectively such as when we see the femme fatale. The mise-en-scene accompanied by the detectives audio track allows the audience to understand the back-story. A lot of information is provided in a short amount of time to create an effective opening sequence. The choice of monochrome is in line with the genre if not entirely necessary.  Technically excellent with an excellent knowledge of codes and conventions and an excellent grasp of the task. Characters are outlined clearly through costume and careful framing. Careful planning is the key to success